Smell This: Lalique White; Lab Series for The Sensitive Guy; Not So 'Bespoke' Anymore; Pete Wentz's Shameless Self-Promotion; Steven Alan has Arrived (and early!); New Denim to Snatch Up; Pitti Uomo Gets Underway

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Though known mostly for their spiffy French crystal, Lalique hasn't done too shabby with their fragrance portfolio, which they're hoping to punch up with the launch of their new men's scent, Lalique White, this fall.  At least the bottle looks cool. [Cosmetic News]

Lab Series Skincare for Men, a brand who can nary do wrong, begins the expansion of their line of sensitive skin products with the release of their Mild Foaming Face Wash.  Set to debut this summer, the wash will retail at $16 a bottle--well worth it for those of us who aren't so keen to "feel the burn" when we wash our faces every morning. [WWD]

Seems those saucy Savile Row tailors from across the pond have got their knickers in a bunch.  Ever dedicated to the term "bespoke" and their ability to craft a perfect suit entirely by hand and without a pre-existing pattern, they are gnashing their teeth now that the term is being allowed to describe suits that take a few shortcuts in the manufacturing process. [The Cut] via [Telegraph UK]

To help get hype up for the fourth annual Fashion Focus in Chicago (the city's answer to New York Fashion Week), Pete Wentz is lending his name and his label to the week's designer lineup. I could make some snarky joke about another celebrity starting their own fashion line, but even that is getting so tired. [WWD]

New Yorkers, mount up.  Steven Alan's Urban Outfitters line has already hit the floor at the Noho store, even though it wasn't set to debut until July 4th! Stop reading and go! [Racked]

Here's three new and noteworthy denim labels to get to before everyone else does. [Refinery 29]

Pitti Uomo, the international melee of brand marketing, often times hints at the next big label in fashion.  Check out Material Interest for a roundup of who and what to keep your eye on.

-- SETH PLATTNER