Quickies: Ferragamo's boutique, iPhone's mischief-maker and Top Design's "Elves"

> Ferragamo opening men's only boutique, J. Crew to follow: With men's shopping a rare bright spot in the current economic climate, the Italian style luxe brand is out in front of the trend. Designed as a pseudo-bar/gathering place for discerning male shoppers from 20 to 40 years old, the store ignores the tried and tested "purse and pumps" format of most locations and opts for a more clubby vibe.

> "I Am Rich" iPhone application lures 8 buyers: The creator of $1,000 download says, "I regard it as art," but the joke program does nothing but download an image of a multifaceted ruby.

> Top Design has gone to the "Elves": Top reality TV producers known as the "Magical Elves" have taken over the workshop at Top Design, where they've installed a new host for the new season. Though the Elves helped put Project Runway on the map, they won't be making the leap to Lifetime with Tim and Heidi -- they inked a mega-deal with NBC.